But somehow Jennifer Aniston makes something as simple as H2O look alluring.
The Friends beauty looks effortlessly striking in a new advert for Glacéau smartwater.
Natural elegance: Jennifer Aniston looks effortless as she promotes Glaceau smartwater
In one image, the 43-year-old poses against the backdrop of an outdoor scene, smiling into the distance with a twinkle in her eye as the bottle of water is placed strategically next to some grapes.
In a second snapshot, Jennifer looks over her shoulder while behind the wheel of a chic convertible.
The advert campaign has been captured in black and white for an additional sultry vibe, while the only hint of colour comes in the guise of the blue label on the bottle.
The Good Girl actress, who only just received her star on the Hollywood Walk of Fame in February, has been the face of the brand - said to enhance its water with electrolytes - since May 2010.
'Good taste travels well': Jennifer has been the face of the brand since 2010
Jennifer has been keeping a relatively low profile of late, having just splashed out on a Bel Air mansion with boyfriend Justin Theroux for a mere $21 million.
At the time, Brad Pitt's former wife told Australia's The Kyle And Jackie O Show: 'We tried New York, but it felt like I was in a fishbowl. It was a little rough with the paparazzi.'
Having lived there since she was a child, Jennifer added: 'It didn't feel like the New York I knew.'
It seems the Horrible Bosses star is really moving on, even sending flowers to her ex-husband after the Fight Club heartthrob announced his engagement to Angelina Jolie.
Jennifer reportedly sent a $800 bouquet, with a friend telling The Sun: 'Finally it looks like the past is firmly in the past.'
Part of the showbiz elite: Jennifer was awarded her star on the Hollywood Walk of Fame in February