But the appearance of Kate Moss and Naomi Campbell provoked an instant Twitter backlash last night.
There was also ridicule on Twitter at the inclusion of supermodel Moss – who has been involved in controversies involving her alleged cocaine abuse - and was branded an ‘overpaid drug abusing model’.
Controversial: The appearance of Kate Moss and Naomi Campbell provoked an instant Twitter backlash last night
History: Both supermodels have been involved in controversies over the years
Star-studded: Kate Moss (4th left, front), Naomi Campbell (4th right), Lily Cole (L), Alessandra Ambrosio (centre-rear), Jourdan Dunn (3rd right) Karen Elson (2nd left, rear), Georgia May Jagger (2nd right), David Gandy (right) and Stella Tennant (2nd left front)
And the simultaneous entry of always controversial Campbell - known for hurling mobile phones - prompted raised eyebrows, too in a ceremony supposedly celebrating the Olympic ideal.
Piers Morgan wrote on twitter: ‘I suspect Kate Moss might fail her drugs test later.’
Jojo Mayes wrote: ‘Naomi Campbell: gold medal in phone throwing’, while Charles Arthur wrote: ‘Kate Moss! Who represents the Olympic ideals of not doing drugs, or smoking, and achieving lots. Work with me here.
Glittering gold: The models all strutted around on the stage, reminiscent of a catwalk
Nine British supermodels including Naomi Campbell and Kate Moss wearing bespoke creations by iconic British fashion designers
Centre stage: Some Twitter users said that the inclusion of the supermodels was the 'antidote' to recent positive Olympic coverage of women
Alex Rushmer said: ‘After two weeks of seeing the most positive role models slogging their guts out, this vacuous celebrity b******* is just the antidote’ while Lauren Rutherford said: ‘The vacuous and self-obsessed fashion industry there, in stark contrast to the hundreds of amazing people surrounding them.
Others were surprised to see former spice girl Victoria Beckham taking her place on the list of showcased designers with Vivienne Westwood and Alexander McQueen.
Making an entrance: The models were revealed in the flesh behind billboards that were driven around the stadium with their pictures on
Suitable role models? Twitter users said the 'vacuous and self-obsessed fashion industry' had no place at the Olympics
Raised questions: Campbell - known for hurling mobile phones - prompted raised eyebrows, too in a ceremony supposedly celebrating the Olympic ideal
Gold glitters adorns the stage that the catwalk models strutted down
Model pose: Naomi Campbell strikes a pose against a vivid purple background
Only nine of the very best – namely Alexander McQueen, Vivienne Westwood, Christopher Kane, Burberry, Erdem, Jonathan Saunders, Stephen Jones and Paul Smith -were featured.
With her fashions only a few years old – and receiving lukewarm reviews among some critics – observers will question whether her presence on the list is little more than a giant advert.
There was a supermodel for each great British fashion designer featured in the fashion segment, with Georgia May Jagger modelling Beckham’s wares.
Eleven cutters and designers are reported to help Mrs Beckham to design the clothes lines that bear her name.
Strutting their stuff: The models walked off the stage in line after their contribution to the closing ceremony
On show: In a long sparkling golden dress Kate Moss took her place on a elevated platform
Show girl: Kate Moss pout and throws her hair back during the performance
In the shadow of the Olympic flame: Some questioned the inclusion of models like Moss at the sporting celebration
There have been accusations that the designs are seriously overpriced, with dresses in her mainline brand costing around £1,650 each, and a pair of leather leggings bearing her name once priced at £1250.
One of her lines- entitled, ‘Victoria, Victoria Beckham’ – was recently marketed as being affordable and good value for money.
But the marketing caused ridicule when it emerged that a sleeveless wool shift dress cost £500 while a long-sleeved day dress cost £750.
She has also been criticized for marketing herself as a ‘British’ designer while having her clothes made overseas in Morocco and Portugal, instead of in Britain.