And he does so with the help of his loyal friends, who are apparently always quick to tell him when they don’t like his work.
The actor revealed in a new interview that he counts on his close pals instead of the box office when it comes to judging how good his movies are.
That's what friends are for: Ashton Kutcher has revealed he relies on his friends instead of the box office to find out whether or not his films were good
‘And I know it not because of the box office, because the box office is not going to tell you the truth. I know it because I have friends that don’t hold back. They don’t depend on me for money or employment.
‘They’re just friends. Friends tell the truth. My big thing is, Fail fast. If you’re going to f*** up, get it over with.’
Ashton also posed for an artistic black and white photograph for the magazine, in which he poses beside a rooftop pool.
New role: Ashton is gearing up for the release of Jobs, in which he plays the late Apple CEO and co-founder Steve Jobs
He said of the role: ‘Jobs was an extraordinary guy, but a very ordinary guy in many ways. There was a speech that I found where he said, “So when you grow up, if you spend your life trying not to bounce into walls, just inheriting what you get, you gotta know your life can be a lot broader than that.
‘“Once you realise one simple thing: Everything around you that you call life was made by people who are no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use.” And I heard that and I knew exactly what the niche for making that movie was, what the social need for making the movie was.
Sports fan: Ashton was seen sitting courtside at a Lakers game with girlfriend Mila Kunis on Tuesday
Ashton, who has starred in The Butterfly Effect, No Strings Attached, and Dude, Where's My Car? to name but a few, also admitted that while in college he used to do a lot of gambling.
‘I actually used to be a front for the largest national sports-betting syndicate in America,’ he said. ‘We were clearing like $750,000 in four weeks of college football. It was pretty fun.
‘Then they caught on. The hypothesis had been that the house would just assume that I was a dumb actor with a lot of money who liked football.’
The March 2013 issue of Esquire hits newsstands on February 19.
Gambler: In the interview the star confessed that to he 'used be a front for the largest national sports-betting syndicate in America'