But when you're a Branson, and the location is a South African game reserve, a little role reversal is perhaps expected.
Their nuptials had already been dubbed 'the nearly Royal wedding', and these are the first pictures of Sir Richard Branson's son Sam and his actress wife Isabella Calthorpe’s romantic extravaganza.
First look: Sam Branson decided to wear a white tuxedo as he married Isabella Calthorpe in South Africa
Glamorous Isabella (whose full maiden name is Anstruther-Gough-Calthorpe) is the society blonde who turned down Prince William, while 27-year-old Sam is heir to the £3.4billion Virgin fortune.
Clearly no expense was spared, the location of their vows was beneath a sacred tree on a hill overlooking Sir Richard’s private game reserve Ulusaba, on the edge of the Kruger National park.
Star power: Beneath a sacred tree on the summit of a hill overlooking the South African veldt, Sir Richard Branson's son and heir Sam tied the knot with society blonde Isabella Anstruther-Gough-Calthorpe
Big day: The ceremony had been dubbed the 'nearly Royal Wedding' of 2013 and was attended by 300 of the couple's closest friends, many of whom are also intimates of the Duke and Duchess of Cambridge
Not to be outdone, Branson junior wore a white three-piece suit complete with satin lapels and a white tie.
And of course, like every good society wedding, they sold it to Hello!
Nice pad: The venue is Sir Richard's private safari reserve, Ulusaba, on the edge of Kruger National Park in South Africa
The reserve is home to luxurious lodges located beneath a canopy of trees on the edge of a dry riverbed
High standards: Isabella Anstruther-Gough-Calthorpe turned Prince William down in 2007, during his brief split with Kate Middleton'There's something about being so close to nature that just makes you feel alive,' Sam told the magazine.
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Their jamboree included sunrise safaris, bush Olympics, bongo lessons and themed fancy dress parties, ahead of the wedding service at sunset last Wednesday.
'To me, going on safari is one of the most incredible experiences you can have,' said 33-year-old Isabella, who is known to pals as Bellie.
'So, for our families and friends to be able to share in something we love so much as part of our wedding celebrations is wonderful.'
She arrived for the service on the arm of her property magnate father, John Anstruther-Gough-Calthorpe.
Other guests included singer Natalie Imbruglia.
Prince Harry’s latest girlfriend Cressida ‘Cressie’ Bonas sang a love song to the happy couple as guests scattered white rose petals over them.
Princess Beatrice said of the ceremony: ‘The ceremony was so emotional and beautiful.
Sam did so well not crying - but none of the rest of us can say the same. There was hardly any point in wearing make-up.'