THE SIX REASONS THAT APPLE SHOULD INTRODUCE IPAD MINI
According to the abroad report, last month, Digitimes reported that Goole and Asus will join hands to produce a brand tablet PC Nexus which is 7 inch big, and the price is 199 dollar to 249 dollar. All kinds of indication shows that Google will release Nexus tablet PC in annual developer meeting which will hold in June 27th. At present, the most successful tablet PC except iPad is the 7 inch Kindle Fire from Amazon. According to the report of IDC, the sales volume of Kindle Fire in forth quarterly in 2011 was 4.7 million. And in nowadays, Google also aims at the tablet PC of 7 inch. Though 9.7 inch iPad is still lead tablet PC market, while if Apple company still unwilling to change strategy, it may lose the dominant position in market.
In recent, someone pointed out that Apple is test a 7.85 inch iPad Mini tablet PC, and we think it is very necessary for Apple to introduce iPad Mini. Here are six reasons.
The 9.7 inch iPad is too heavy The weight of New ipad air case is 1.44 pound (652 gram), this weight is not suitable for readers who want to read with iPad for a long time. Though we cannot require iPad to achieve the weight of a magazine, it is reasonable to ask Apple to control the weight in 14 ounce. So obviously, a light iPad Mini is more suitable for readers.
To gentle, it is not a hard thing to put 9.7 inch iPad in different types of bags, while to female, who are not used to take a bag which can hold 9.7 inch iPad, they are more likely little bag. Therefore, an iPad Mini with a smaller size will be an ideal choice.
7.85 inch Ipad will cheaper The price of New iPad is 499 dollar, while customers think the ideal consume price is under 400 dollar. At present, price of iPad 2 is 399 dollar, so price of iPad Mini may in 299 dollar. Generally speaking, the price under 300 dollars can attract more customers from Kindle Fire. 7 inch ipad is more suitable for children to hold In nowadays, children very like iPad, they also like touch screen, while 9.7 inch iPad is too big to him, and 7.85 iPad Mini is more suitable.
Apple should not ignore a mature market Deceased Apple precursor CEO Jobs thought the 7 inch tablet PC is not suitable to adult’s finger. However, the market reaction proves that 7 inch Kindle Fire and Nook tablet PC is also very welcomed by customers.
A 7.85 inch iPad is more suitable in working occasion Sometimes, a 9.7 inch iPad is indeed suitable in some business occasion, while in some occasion, it is heavier, the 7.85 inch iPad Mini will be a better choice.